Recruitment Marketing this year and beyond will be more than just building out your organization’s online presence. It will be about using smart marketing tactics to redesign and reimagine Candidate Experience, helping your organization stand out and get noticed by top talent. Focusing your attention on marketing your brand through an array of engaging content will bring top talent to you.

 Today’s candidate typically uses multi-channels to hunt for the perfect opportunity, and good recruitment marketing is all about standing out on all those channels. Constantly changing candidate preferences calls for an evolving recruiting marketing strategy with a robust and optimized online presence on platforms where today’s top talent is looking. This means organizations need to be more social on social media, attract attention on job boards & social platforms, connect with potential talent through email and video marketing mediums and engage with potential talent using engaging content. 

 Recruiting marketing must evolve into a more proactive approach aimed at filling your talent pool with passive candidates who make a good fit and building meaningful relationships with them, even before any roles become available. It is most effective when it targets a specific target audience or persona. Different segments require different strategies, different content, different communication tactics, and different engagement plans. First, consider what your target audience would be interested in, and what you can do to set your brand apart. Then, craft a personalized brand narrative for each audience segment that intrigues and resonates with them. 

Deploying a carefully curated recruitment marketing tech stack with built-in analytics and seamless integrations will result in a powerful recruitment marketing strategy.